SERP

What is a SERP feature?

A SERP highlight is any outcome on a Google Search Engine Results Page (SERP) that is anything but a conventional natural outcome. The most well-known SERP Features are:

Rich Snippets which add a visual layer to a current outcome (e.g., audit stars for item evaluations)

Paid Results that are purchased by offering on watchwords (e.g., AdWords or Google Shopping)

Widespread Results that show up notwithstanding natural outcomes (e.g., picture results, new outcomes, highlighted scraps)

Information Graph information which shows up as boards or boxes (e.g., climate, Celebrity Knowledge Panel)

In the beginning of Google, each outcome on the SERP appeared to be identical, and these customary natural outcomes have not changed much in appearance throughout the years.

2009

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2016

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Be that as it may, starting with AdWords in 2001, Google has been occupied with including other non-natural outcomes into the SERP.

How might I find which SERP highlights my site has?

In Moz Pro’s Keyword Explorer, you can discover which of your followed watchwords trigger a SERP highlight. Britney Muller clarifies how:

What are the absolute most well known SERP highlights?

The table beneath shows 16 SERP Features that normally show up in Google SERPs. The symbol shows how we recognize them in Moz Pro. For instances of significantly more SERP Features, see the Mega-SERP: A Visual Guide to Google blog entry.

Adwords (Bottom)

Adwords (Top)

Included Snippet

Picture Pack

In-Depth Article

Information Card

Information Panel

Neighborhood Pack

Neighborhood Teaser Pack

News Box

Related Questions

Audits

Shopping Results

Site Links

Tweet

Video

Adwords (Bottom)

Depiction

Customary AdWords promotions come in numerous flavors now, however the most widely recognized sort shows up at the top and additionally base of the left-hand section, above and underneath natural outcomes. Every advertisement has a hued [Ad] mark by it.

Promotions push natural outcomes down the page and can affect CTR (particularly on portable programs).

Appearance

Attainable quality

“Promotions are positioned principally dependent on how significant and valuable they are to what the individual scanned for, your offer, and a couple of different variables.” – Google Support

Adwords (Top)

Depiction

Customary AdWords promotions come in numerous flavors now, however the most widely recognized sort shows up at the top and additionally base of the left-hand section, above and underneath natural outcomes. Every promotion has a shaded [Ad] mark beside it.

Advertisements push natural outcomes down the page and can affect CTR (particularly on portable programs)