What Is E-Commerce?

he term e-commerce was coined back in the 1960s, with the rise of electronic commerce – the buying and selling of goods through the transmission of data – which was made possible by the introduction of the electronic data interchange. Fast forward fifty years and e-commerce has changed the way in which society sells goods […]

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What is a SERP feature?

A SERP highlight is any outcome on a Google Search Engine Results Page (SERP) that is anything but a conventional natural outcome. The most well-known SERP Features are: Rich Snippets which add a visual layer to a current outcome (e.g., audit stars for item evaluations) Paid Results that are purchased by offering on watchwords (e.g., […]

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